LANSING, Mich. — Secretary of State Ruth Johnson is urging Michigan families to block electronic adult ads, messages and pornography from reaching children by joining the Michigan Child Protection Registry.

Similar to the National Do Not Call Registry, the Michigan Child Protection Registry is a free and secure program that families can use to block adult-oriented ads for products like alcohol, tobacco, pornography, online gambling and illegal drugs from reaching their email inboxes, cell phones or instant messenger IDs. Once a family has entered their information, companies that send messages that advertise or link to prohibited products or services are required to remove them from their mailing lists within 30 days.

“I think this is a great program and applaud the work of Secretary Johnson,” said State Sen. Marty Knollenberg, R-Troy. “The safety and protection of Michigan’s children should be of the utmost importance to all citizens. We live in an age where internet access, social media and streaming video is the norm and I encourage parents to be more involved in their children’s online activities.”

The registry was originally created through legislation introduced by former Senate Majority Leader Mike Bishop. Responsibility for the registry was recently transferred from the Department of Licensing and Regulatory Affairs to Johnson’s office.

“This registry is a simple and easy-to-use method of ensuring Michigan’s children are kept safe from online predators,” Knollenberg said. “It allows parents and even schools to register electronic contact points that children may access, keeping harmful and inappropriate content out of their children’s hands and making it inaccessible altogether.”

The Michigan Child Protection Registry blocks registered contact points for three years or until the youngest child with access to the contact point reaches the age of 18. Registrations may be renewed at any time for an additional three-year period. For more information or to join the registry, please visit ProtectMiChild.com.

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